Find The Value In Advertising
We all are familiar with the world of advertising. It’s a part of our everyday life. Whether its billboards, radio, television, print, social media or Internet, we see advertising daily. We prepare for the review of SuperBowl Sunday ads and annoyingly click away internet ads, but the fact remains they are all helpful to someone.
Finding the value in advertising is important. What is advertising? It is defined as the activity or profession of producing advertisements for commercial products or services. What does it mean to advertise? To advertise is to describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance.
So how do you maximize your advertising budget or develop an advertising plan. Like most people we encounter, they seem to want to low ball their advertising budget in an effort to save more money. When deciding to advertise, you want to get a feel for your target audience. Who is your customer? What is the age of your customer? What form of media are they likely using? These are important questions to gauge where you might get the best return on your investment.
Having this simple information is a starting point. Once you know the answer to these questions it makes the process moving forward much easier. You can now develop an ad that will peak your customer’s attention. With this information, you can now place that advertisement in the medium (print, internet, radio etc.) that your customer might use. After that you simply track the progress of your ad. Tracking the progress is easier when using electronic mediums, but if you are utilizing print advertising, all is not lost. The best way to determine whether the ad placement is generating the response you need is to ask the customer or obtain the information through survey. Simply asking how did you hear about this event, product or company will greatly assist you and your future advertising endeavors.
#TweetableTuesday is just another way to connect with you all. At Carter-Beachem Communications we want to empower you to market yourself, your company or organization the best way you can. So, every Tuesday, we will be sharing helpful tips to assist you with engaging your target audience.